In China, masters of ancient local arts & crafts are missing the next generation to pass on their heritage. Airbnb collaborated with local governments in four cities and invited over 40 masters to become new Experience hosts. Here they can offer a taste of their heritage to new apprentices from all over the world to inspire, spread, and preserve. Come and be their next generation.
I was the art director of this campaign, giving my design and art proposals for the visual such as photography, typeface design, and other related design assets.