“Fu” is an Airbnb 2020 CNY marketing progam. With the background of the explosion of COVID-19, most Chinese people were unable to travel anymore, which meant the tradition of being together with family had to be postponed. Airbnb China team used a short animation film to promote the plan to celebrate Chinese New Year in the current city.
In this project, I was in charge of the art direction works with animation studio TAIKO.